Who Uses HITS?
- Consumer Product Companies (B2C)
- Travel/Entertainment Companies
- Banking/Financial Companies
- B2B (Business to Business)
This video is an example of the LabelDecoder™ is a unique configuration of HITS’ hidden image technology that works in a variety of applications and is an excellent add-on to existing packaging, products and direct mail initiatives like postcards and letters. The beauty of this versatile product from an advertiser's perspective is that it can be integrated into an existing promotion or campaign "on the fly" as long as there is room in the budget to boost the return.
Consumers receiving materials which make use of LabelDecoder™ simply peel the piece from the product to which it has been affixed and find themselves involved in a WebDecoder® or NetDecoder® campaign.
LabelDecoder™ is also available in a multi-layer format which can include an IRC (In-Store Redeemable Coupon).that has been designed for product applications. The IRC LabelDecoder™ is placed on the product packaging and is constructed with two layers, the tope one being an IRC that can be redeemed at at the point of sale, and the remainder being a WebDecoder® or NetDecoder® game piece that is used to gathering marketing information when the participant registers to play the interactive game. The IRC is also available in a folded configuration which allows additional coupons or product branding possibilities.